11 283 200 €
Why invest in Meal Canteen?
Since August 10, 2020, the new rule on the acquisition of a stake in a startup, allows a tax deduction of income tax of 25% within the limit of an annual limit of 50 K € invested.
Annual limit for payments:
€ 50,000 (single person),
€ 100,000 (married or civil partnership couples – joint taxation).
However, the fraction of payments exceeding the annual ceiling of 50,000 and 100,000 €, gives entitlement to the tax reduction during the following 4 years, under the same conditions.
At the same time, President Macron has retained for this year, 146 of the 150 measures of the citizens’ convention which will be from September 2020, be submitted to the National Assembly, be voted by decree.
One of these, which we have highlighted in green below, goes beyond indicating its presence, by making it compulsory in collective catering that the portions distributed be backed by a prior reservation. This new regulation should in the short or medium term incredibly and fundamentally upset the development prospects of Meal Canteen.
Citizen’s Convention for the Climate:
The important proposals to remember in the diet according to the newspaper Les Echos.
- Halve the use of pesticides by 2025 and ban the most damaging to the environment in 2035.
- Bonus of 10 cents per meal for small organic and local canteens for three years.
- Have a representative of the General Directorate for Competition, Consumption and Fraud Control (DGCCRF) sit in negotiations on food prices between distributors and producers.
- Develop short circuits by using local control.
- In collective catering, align the portions distributed on an actual order to reduce waste and reduce the weight from which sorting and recycling of food waste is compulsory from 10 to 5 tonnes per year.
- Make a list of products that can have an extended expiration date.
- Tax ultra-processed products with a high carbon footprint and low nutritional value.
- Remove private labels
Why choose Meal Canteen?
Digital at the service of anti-waste in collective catering!
The stakes are high since French collective catering represents nearly 4 billion meals a year and 540,000 tonnes of food thrown away!
This waste has lasting consequences in environmental terms (overconsumption of resources, CO2 impact), economic (the cost of waste corresponds to 17% of the total cost of a meal) and ethical (30% of the planet’s food resources are not consumed but thrown away in a society where malnutrition and food insecurity persist).
Reducing waste is more than a need, it’s everyone’s responsibility and Meal Canteen is committed to helping.
In collective catering, there are two types of waste:
Upstream, it is linked to the difficulty of evaluating the quantities to be prepared.
In service, this mess can be explained by fluctuating diners, unsuitable portions, unmet food preferences …
MEAL CANTEEN has developed a web / mobile application aimed at combating waste at its source, because the best waste is the one that is not produced.
This digital solution is based on a reservation principle. By connecting to MEAL CANTEEN, guests will be able to consult the menus (information on the origin of products, cultural anecdotes, identification of balanced dishes, caloric values, nutri-score, allergens, convictions), choose the meal and give their opinion on the dishes served (rating and commentary). All this while having the assurance of having their dishes despite a possible late arrival.
The application offers a multitude of services to the user that cannot be obtained on a physical self: communication on products, allergens, nutri-score, beliefs, food preferences, product origins.
With its reservation service, MEAL CANTEEN aims to reduce waste at its source, by providing kitchens with an accurate prediction of the number of diners and the dishes chosen in order to limit overproduction. Only what was ordered the day before by users was then taken out of the refrigerators.
The measurement of user satisfaction (rating, comments) makes it possible to renovate the relationship with the kitchens which will know, understand the reasons for waste in service (presentation of dishes, taste qualities, etc.) and make corrections to improve excellence.
Finally, the information collected by the application and made available to the kitchens will allow them to optimize their orders and stocks.
With agility, MEAL CANTEEN allows collective catering to take the turn of digitalization. The services offered reconcile the expectations of users, who want to know what they have on their plate, and those of collective catering which can, thanks to the savings made on food waste, improve and enhance its catering service.
The objective of the fundraising
In order to support the development of a new brick (mobile payment) and to accelerate its market, Meal Canteen is continuing its fundraising.
Following the acquisition of the first customers, it is now necessary to capitalize on their experience in direct management to accelerate collective catering under delegated management and then deploy the application internationally. Objective of 300,000 reservations by the end of 2021.
Breakdown of the various expenditure items:
Recruitment of collaborators: Developers, Sales team to ensure the distribution of the solution.
Commercial development and customer acquisition: Field sales representatives, presence at Trade Shows / Exhibitions and qualified contact through press monitoring.
The last item of expenditure will be devoted to financing the technological development of V2 and its marketing.
Business Model and outlook:
Meal Canteen’s business model is based on a virtuous principle of the circular economy: the cost of the service is financed by the savings made by the avoided waste.
ADEME (French Environment and Energy Management Agency) estimated at 17% of the total cost of the meal (foodstuffs, fluids, energy consumed), the cost of food waste in collective catering, i.e. 0, € 68 excluding VAT per meal (study carried out in the Auvergne Rhône Alpes region at the end of 2016).
Meal Canteen charges the information and reservation service € 0.33 excl. VAT per booking click. The application is free for the user, the kitchen service provider bears the cost of the reservation in compensation for the reduction in food waste.
As a reminder, the collective catering market in France represents 4 billion meals per year for a potential of 1.2 billion turnover and in Europe 35 billion meals per year for a potential of 11.5 billion turnover with 98% gross margin in a recurring and captive market.
Several collaborations are underway, in particular with: Lycées Région Auvergne Rhône Alpes, Colleges of the Loire department, Lyon Metropolis, Dupont Restauration, Army, BNP Group, CFA SEPR, CIC Crédit Mutuel Group, etc.
The reasons for investing?
MEAL CANTEEN responds to a real need: the fight against food waste.
In recent years, food waste has become a real social issue that reinforces the approach taken by Meal Canteen. Since early 2016, France has been the first country in the world to have such strong legislation against food waste. The law reinforces the commitment of the public authorities to halve food losses and waste by 2025. In 2018, a new step was taken by proposing to extend the framework for applying the law relating to the fight against food waste in collective catering. To prevent waste in this sector, the law provides for the establishment of a mandatory diagnosis and the dissemination of planning assistance tools. The European Parliament also adopted new measures in 2017 to halve the food thrown away by 2030 compared to 2014 figures.
MEAL CANTEEN is a world first
The solution carries the advantage of a significant advance in its market without competitive equivalence to date, it is therefore in a good position to conquer leadership in a market with high potential (4 billion meals served in collective catering on the French market for a potential turnover of 1.2 billion euros in France and 35 billion meals served in catering in Europe for a potential of 11.5 billion turnover). By evolving in the catering sector, Meal Canteen is the only application that offers the advantage of recurring monetization and captivates over its monetization. The solution developed by the teams is perfectly scalable and has the agility to be deployed on all types of collective restaurants (public, private, direct or delegated management). There are 77,000 sites in France, without counting the desire for European development envisaged as of 2020. Independence from service providers is a tremendous asset with respect to contractors. Choosing Meal Canteen means being part of the long term by being decorated with the catering service, thus allowing contractors to retain their sovereignty in the eventual renewal of the kitchen service provider.
MEAL CANTEEN is a very complementary team with many strengths:
A “serial” entrepreneur CEO who has surrounded himself with a multidisciplinary, experienced and diversified team: the fresh and conquering outlook of young developers (engineers from Telecom Saint-Etienne, students from Le Wagon) combined with fine business expertise developers (business banking manager, head of cabinet in public authorities, etc.), a Happiness manager attached to the essential well-being of everyone, allowing teams to focus on performance, all united around the same objective and the same ambition: To carry the values and success of Meal Canteen and make it a worldwide success!
- A world first
- A free application for the user
- Easy-to-use digital solution
- A network, lobbying and a relevant offer facilitating the marketing of the solution to clients
- A leading pole position
- A mobile payment offer
- Finalization of a back office for the kitchens responsible for filling in the menus
- Finalization of all services under test on our POCs
- National acceleration and V2 launch in order to place different layers of barriers to market entry.
- International market development
- Gain momentum, take and maintain leadership
Phone 07 68 30 62 31
124 rue Réaumur, 75002 PARIS
20 Rue Professeur Benoît Lauras, 42000 SAINT-ÉTIENNE
20 rue Crepet, 69007 LYON
La Mare, 97833 Sainte-Marie ILE DE LA RÉUNION